Access Slack - Memberleap - Board Presentation
Article on Disruption: https://bbc.com/future/article/20240524-how-googles-new-algorithm-will-shape-your-internet
Article on Author Authority: https://searchengineland.com/myth-manufacturing-author-e-e-a-t-440675

Subweb Tasks / Tentative Deadlines

Foundation
Complete Images Set One - Set Two
Content Notes
Bootstrap Tasks
Task Management Spreadsheet
Set up for Review ~5/3 Christina, Erica, Nash
Education
EEAT Checklist (Ashley) - All Web Pages
Address Duplicate Pages (In Progress)
https://www.npr.org/2024/04/22/1245858737/gen-z-trade-vocational-schools-jobs-college
Health
Content Status

Team Tasks

Veith
Upgrade to FAR
Develop Launch Strategy # 272285 John
Search Console Validation $12/hr Search Console Consultant??
Form Email Post Redirect Colleen # 276796 Captcha formphp.html...
http 301 Permanently Moved & 410 Deleted Errors (Tell Chris)
Calendar Structured Data Complete
Page Transfer Programming Complete
Studio-Oi
Education Subweb Role TBD
SFIJournal is also problematic and has to be addressed in the future
Content Team
Dana Task Management
Mark - Verify & Add Entity Structured Data - Quizes
Hajji Dev Environment
Release Completed Alumni / Website Letter


Team Resources & Site Goals

General Resources
Meta Data Reference
Bootstrap Template
Draft Rolf.org Site Plan (Docx)
2018 Audience Groups
Marketing Overview Deck - One Page Audience / Enrollment
Style Guide
Font Guide
https://getbootstrap.com/docs/5.0/getting-started/introduction/'
Figma Site Map
DIRI Annual Report
Fonts
Principle Site Goals (Call to Action)
Join Email List
Enroll for Certification Class
Attend Free Webinar
Take 10 Session
Register CEU (Paid)
Donate
Find a Rolfer
Download Journal
Request Course Catalog
Member Engagement Goals
Links back to their profile and to Diri
Google Reviews
Update Profile Data
Content Creation
Support Online Activities
Support Slack Practice Development / Community Initiative
Video Tesimonials (Vocal Video)
MemberLeap Public Discussion Forum (Next Phase)
Google & Keyword Resources
Developers Tools - Structured Data
The Google Search Generative Experiences (SGE)Guide
Creating Helpful Content
60 Education Keywords + How to Uncover More
Popular Education Keywords
2024 Keyword Checklist
Semantic Seo
People Also Ask Overview
https://alsoasked.com/
Three Step Guide to Semantic SEO****
EEAT Explained - Internal Link Building
Transperancy in NEEAT
Topical Authority in SEO - A complete guide (2022)
Semantic SEO - A simplified Guide
Semantic Triples
Surfer SEO
SERP / Knowledge Panels / Video
Kalicube Videos
Kalicube Articles
Content Generative AI White Paper
SEO Copywriting Guide
Rank Higher than Wikipedia
Protect Trademark in Google Ads Technical guide to video SEO
Profiting from Video
General / Questions
What is our video content strategy (vlog)?
Adopt 'People also ask,' internal linking, .. strategy for sementic web compliance...
Determine Strategy for Research Content (+SFI Journal Link - Subweb?)?
Identify all Structured data requirements (member profile, faculty bio, store products, events (classes etc.)
Determine Member Content Creation and User Engagement Strategy (News, Blog...)
Find Out more Canvas and Memberleap Details (course+ data access)
Find out More about CEU vs Cert... and path to certified advanced rolfer...
https://blog.logrocket.com/top-tools-cleaning-css/#practices-contribute-unused-css

Kalicube / Questions
Start Participating in Support Group
Why do I get claim business and Shellie sees herself as owner (duplicate accounts)?
Verify multiple entity home page strategy for DIRI (about) and Rolfing (??) Dr. Ida Rolf (?)
Project Management / Structured Data Assistance type Relationship?
Kalicube + which social platforms + what is wrong + audience understanding
Timing of Actions
Semanic SEO content development tips.
Video Capture Toolset / Hosting
Social Media
Define clear objectives and metrics for success
Delving deeper into our target audience(s) to ensure our content resonates effectively.
Form a social media focus group
Current approach entails Studio Ai providing post photos, with DIRI handling the posting, tagging, and blog-style content. However, this setup lacks marketing expertise and a cohesive long-term strategy, burdening DIRI board members unnecessarily.
Meta Data Example
Let's say my keyword research suggests that 'bodywork career' is a target keyword phrase
url: rolfing-bodywork-careers.php
Meta Title: A Career in Rolfing: Individual Bodywork Success Stories
Description: Read our Rolfer's stories of how a bodywork career in Rolfing structural integration results in personal transformation physically, emotionally and monetarily.
Page Title: Rolfing is a Great Bodywork Career - Meet our Graduates
Title - you have 60-70 characters
Description 160-200 characters - to short Google will randomly pull info from the page body.

Misc. Notes
Explore Google Ads Campaign - $500 off $1,000
Search Store Error
Triggering our Knowledge Panels Requires links to/from confirming entity structured data.
https://pagelocity.com/ (page compliance / performance)
odys.global does a $500 EEAT Audit
https://searchengineland.com/deploy-advanced-schema-at-scale-394267
Modern Analysis Tools answerthepublic.com, ahrefs, ???
Improve Use of Video Resources
https://www.youtube.com/watch?v=A3ehjKEBILo
https://www.youtube.com/watch?v=230DhChgEx4
Note: Current Video on site not indexed by Google - Missing "Poster" image file, etc...
Vocal Video Intro Erica Demo https://vocalvideo.com/v/carolina-rockhounds-donor-testimonials-erica-winston

Sfijournal.org
a) Content Sharing
b) Links back to rolf.org!< br />
https://rolfing.org/ teamwork with Europe?
Add Favican.ico H1 tag and structured data

Kalicube Pro Agency Relationships

White Paper https://drive.google.com/file/d/1O8n20Rs1S7NO5KGBO_WWcD0W-piNleOH/view
Video https://www.youtube.com/watch?v=JPUti27A0mQ